OUR BRAND STORY

Beleduc is a family business that has more than 50 years’ experience in the toy industry. The philosophy of Beleduc is: Children do not play to learn, they learn because they play.

Educo was founded in 1982 and originated from Netherland, started with the development and production of innovative development materials for preschool education, special needs education, and toy libraries.

Educo thinks: Educating the mind without educating the heart is no education at all. Educo Education is a specific product line within the Educo portfolio that introduces young children to language, reading, mathematics, and writing in a playful and creative way. It is categorized according to developmental objectives and designed to encourage essential skills. Educo educational products integrate playing and learning – which is what makes Educo Education unique!

Derived from “Education” & “Sphere”, Eduspheres is dedicated to providing quality educational toys for children from 0-6 years.

GAM is an Italian brand, Gonzaga Arredi Montessori. Originated from 1925, GAM is the first Italian company specialized in the design and manufacturing of teaching materials and furniture for pre-schools and schools.

Currently, GAM is the leader in the design and the manufacture of Montessori teaching materials, infant care furniture, school and library furniture in Italy. GAM’s products are made of safe and environmentally friendly materials, and the manufacturing processes and product quality are in line with strict European technical standards (UNI-EN).

The objecting is to offer children the highest quality products consistent with the principles laid down by Maria Montessori, which will enable them to grow in complete freedom and autonomy.

Poly-M, made in Germany since 1980. It has produced and distributed a self-development system for children aged 1 to 10 for more than 35 years.

It consists of various kinds of building bricks that can be assembled and disassembled easily.

These bricks are made of environment-friendly materials and offer an exceptional playing experience. There are seemingly endless possibilities for imaginative building here – as no matter whether round or square, high or low, small or large constructions.
In 2017, Poly-M became a member of the Beleduc group.

Spielwelle emphasizes on “New Thinking in Play” by promoting the memory, language and imagination of the children – from the crib to the kindergarten to the pre-school. 

“New Thinking in Play”, Spielwelle products promote the memory, language and imagination of the children – from the crib to the kindergarten to the pre-school. 

They actively support the development of the body, for example with the products from the movement circle, and the childlike creativity, for example with the well-known aqua bunting pens or aqua prism pens of the brand. 

Knowledge is conveyed with our diverse range of learning games for indoors and outdoors.

As an expert in Children’s Vehicles for over 21 years, Top-Trike’s mission is to support children as they creatively explore and discover the world. With safe and environmental friendly produced trikes, Children develop their emotional, social, physical and intellectual selves through the fun of play.

Top-Trike helps children to develop their motor skills while exploring their surroundings. Children develop their emotional, social, physical and intellectual selves through the fun of play.

To ensure a fun driving experience for children, Top-Trike regularly tests new items in Kindergartens and schools with the real “play experts” – young children! – And all their models are based on experiences in schools and daycare centers and with parents and industrial engineers.

Top-Trike vehicles are scientifically tested and certificated by “Moving Innovation” and awarded with “Spiel Gut” in Germany, giving learning values to moving and playing.

The wide and continuously growing assortment of European Educationall Group (EEG) is carefully selected among top European toy brands. To compliment this assortment and to give our customers access to an even more comprehensive portfolio of learning materials, EEG created its own brand VIVAIO. Fulfilling the same strict quality and safety requirements as all other brands, the label VIVAIO offers a wide range of products including furniture, arts and crafts, music and many more. 

Based on our philosophy we are proud to introduce our new brand Toys for Life. After consulting our customers worldwide we noticed that there is a significant interest for educational products in home education. The Toys for Life products can be divided in 3 domains: Mathematics, Language and Health.